Your Google Shopping Ads Management Agency - DNA Australia

Shopping

Our product group structuring and bid management strategies are designed for different budget ranges and ROI outcomes. Because keywords aren’t used in Shopping campaigns, these campaigns require different tactics to have products appear in front of relevant searches.


Get in front of the right audience & have your products purchased by more people – we set you up for success by building campaigns designed to be scaled at different budgets.

Shopping

Our product group structuring and bid management strategies are designed for different budget ranges and ROI outcomes. Because keywords aren’t used in Shopping campaigns, these campaigns require different tactics to have products appear in front of relevant searches.

Get in front of the right audience & have your products purchased by more people – we set you up for success by building campaigns designed to be scaled at different budgets.

Your Google Shopping Ads Agency:

Place your products into the spotlight across Google with Shopping ads (also known as PLA, which stands for Product Listing Ads).

  • Greater reach with ad type in comparison to search text ads across Google.  
  • Flexibility with your advertising spend – you’re able to change based on your needs and as the market adapts.
  • Makes it easy for your customers (or potential customers) to purchase online from you.
  • Measurable results means you’ll know how your ads are performing and why.
  • Can be run as a single campaign or integrated with other channels to achieve an overall goal for your business.

Our Approach

Adapt faster and have a clear understanding of your performance, the market and next milestone  with your Google Shopping Ads campaign.

  • We combine human touch, SaaS tools & automation to deliver optimal results.
  • Consistent incremental optimisation changes across our search campaigns is our secret to success – this is because the algorithms across the platforms are guided in comparison to sharp aggressive changes (i.e. waiting every two weeks or once a month).
  • Advanced tiered Shopping ad campaign structure’s to enhance efficiency and performance.
  • Detailed optimisation of your product feed and product descriptions.

What's Included

  • Receive a personalised strategy which is targeted to your goals, target audience, market & industry.
  • Competitor and market report analysis.
  • Event tracking audit and setup.
  • Setup or review of Google Merchant Centre.
  • Linking Google Merchant Centre to Google Ads account.
  • Shopping campaign and strategy creation.
  • Ongoing campaign management with incremental optimisation for optimal performance increases, learnings and mitigating negative impacts.
  • Quarterly industry insights reports – the insights within these reports are from potential opportunities and changes for search demand.
  • Customised weekly and monthly reporting – part of our reporting includes live dashboards (where the data is pulled directly from your Google Ads account).
  • Clear communication with shared access to your project management dashboard and being able to speak directly to your Google Shopping Ads strategist.

Your Google Shopping Ads Agency:

Place your products into the spotlight across Google with Shopping ads (also known as PLA, which stands for Product Listing Ads).

  • Greater reach with ad type in comparison to search text ads across Google.  
  • Flexibility with your advertising spend – you’re able to change based on your needs and as the market adapts.
  • Makes it easy for your customers (or potential customers) to purchase online from you.
  • Measurable results means you’ll know how your ads are performing and why.
  • Can be run as a single campaign or integrated with other channels to achieve an overall goal for your business.

Our Approach

Adapt faster and have a clear understanding of your performance, the market and next milestone  with your Google Shopping Ads campaign.

  • We combine human touch, SaaS tools & automation to deliver optimal results.
  • Consistent incremental optimisation changes across our search campaigns is our secret to success – this is because the algorithms across the platforms are guided in comparison to sharp aggressive changes (i.e. waiting every two weeks or once a month).
  • Advanced tiered Shopping ad campaign structure’s to enhance efficiency and performance.
  • Detailed optimisation of your product feed and product descriptions.

What's Included

  • Receive a personalised strategy which is targeted to your goals, target audience, market & industry.
  • Competitor and market report analysis.
  • Event tracking audit and setup.
  • Setup or review of Google Merchant Centre.
  • Linking Google Merchant Centre to Google Ads account.
  • Shopping campaign and strategy creation.
  • Ongoing campaign management with incremental optimisation for optimal performance increases, learnings and mitigating negative impacts.
  • Quarterly industry insights reports – the insights within these reports are from potential opportunities and changes for search demand.
  • Customised weekly and monthly reporting – part of our reporting includes live dashboards (where the data is pulled directly from your Google Ads account).
  • Clear communication with shared access to your project management dashboard and being able to speak directly to your Google Shopping Ads strategist.

Why DNA?

Stay ahead of the competition with quarterly competitor and market intelligence insights.
Get more from your data – each month we dive deep into our insights providing recommendations & reasoning behind our performance & what’s next.
Be set up for success with an adaptive custom growth strategy.
Speak to the person doing the work & setting the strategy on your accounts – don’t get lost in translation.
Enjoy flexibility with month to month payments – no long term contracts here.
See all your campaign performance at any time with live dashboards.
Clear project timelines and status updates – we share your project management dashboard with you directly (we use Monday.com for it’s great UX functionality).
Why DNA?
Stay ahead of the competition with quarterly competitor and market intelligence insights.
Get more from your data – each month we dive deep into our insights providing recommendations & reasoning behind our performance & what’s next.
Be set up for success with an adaptive custom growth strategy.
Speak to the person doing the work & setting the strategy on your accounts – don’t get lost in translation.
Enjoy flexibility with month to month payments – no long term contracts here.
See all your campaign performance at any time with live dashboards.

Clear project timelines and status updates – we share your project management dashboard with you directly.

FAQs

Most frequent questions and answers
Google Shopping Ads or PLAs (product listing ads) are digital ads of products which are shown on Google’s search results pages, the Display Network (Google’s partnering websites, blogs and apps across the internet), YouTube and Gmail.

These ads have an image of the product, the price and the brand – additional information can also be added including but not limited to; reviews, shipping information and current promotions.
Both Google Shopping Ads and Text Ads are used to generate sales or leads. Ecommerce stores or platforms typically benefit more from Google Shopping ads – outside of branded search text ads. In comparison to lead generation campaigns which aren’t eligible for Google Shopping ads, making search text ads within this comparison their only option.

Depending on the company type, as well as other factors like the goal of the campaign, product features and selling points, eligibility of being able to run Shopping ads, budget and current marketing activities, DNA’s experienced consultants are able to determine which channel is best suited to achieve your goals. As such, neither Google shopping or search text ads are better than each other overall, just different.
Google Shopping Ads trigger in response to search queries entered into the Google search engine – when a person types a search query for a product online using Google’s platform, Google matches this information with the most relevant product descriptions (not keywords unlike search ads) from the Google Shopping ad campaigns setup and serves the most relevant ads.

Google Shopping Ads work in conjunction with the Google Ads platform (where advertisers can run search, display and YouTube ads from) and Google Merchant Center (Google’s platform to upload the product feed/ information).
Google Shopping Ads have been known to exhibit the following benefits for eCommerce and retail businesses compared to other marketing channels:

    1. Higher conversion rates.
    2. Lower CPC.
    3. Broader reach for audience targeting with your ads.
    4. Increased viability.
    5. Helps improve SEO through optimising product feed descriptions.
    6. Mobile friendly ad display.
    7. Qualified traffic.

FAQs

Most frequent questions and answers
Google Shopping Ads or PLAs (product listing ads) are digital ads of products which are shown on Google’s search results pages, the Display Network (Google’s partnering websites, blogs and apps across the internet), YouTube and Gmail.

These ads have an image of the product, the price and the brand – additional information can also be added including but not limited to; reviews, shipping information and current promotions.
Both Google Shopping Ads and Text Ads are used to generate sales or leads. Ecommerce stores or platforms typically benefit more from Google Shopping ads – outside of branded search text ads. In comparison to lead generation campaigns which aren’t eligible for Google Shopping ads, making search text ads within this comparison their only option.

Depending on the company type, as well as other factors like the goal of the campaign, product features and selling points, eligibility of being able to run Shopping ads, budget and current marketing activities, DNA’s experienced consultants are able to determine which channel is best suited to achieve your goals. As such, neither Google shopping or search text ads are better than each other overall, just different.
Google Shopping Ads trigger in response to search queries entered into the Google search engine – when a person types a search query for a product online using Google’s platform, Google matches this information with the most relevant product descriptions (not keywords unlike search ads) from the Google Shopping ad campaigns setup and serves the most relevant ads.

Google Shopping Ads work in conjunction with the Google Ads platform (where advertisers can run search, display and YouTube ads from) and Google Merchant Center (Google’s platform to upload the product feed/ information).
Google Shopping Ads have been known to exhibit the following benefits for eCommerce and retail businesses compared to other marketing channels:

    1. Higher conversion rates.
    2. Lower CPC.
    3. Broader reach for audience targeting with your ads.
    4. Increased viability.
    5. Helps improve SEO through optimising product feed descriptions.
    6. Mobile friendly ad display.
    7. Qualified traffic.

Is DNA the right fit for you?

Ask us a question

Is DNA the right fit for you?

Ask us a question

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