Your Social Media Advertising Performance Agency - DNA Australia

Paid Social

We create, implement and develop social media advertising strategies through stand alone campaigns or through multi-channel digital strategies. Working across the platforms of Facebook, Instagram, LinkedIn & Twitter our key strengths are our incremental optimisations of bid management of our campaigns, audience targeting and continuous testing.

Paid Social

We create, implement and develop social media advertising strategies through stand alone campaigns or through multi-channel digital strategies. Working across the platforms of Facebook, Instagram, LinkedIn & Twitter our key strengths are our incremental optimisations of bid management of our campaigns, audience targeting and continuous testing.

Social Media Advertising

Drive leads and sales by being where your customers are through a targeted social media strategy.

  • Identify and reach new customers.
  • Increase your LTV (lifetime value) of your current customers.
  • Track and measure your performance.
  • Can be used as a full funnel marketing strategy or integrated with other channels.

Our Approach

Scale your campaign faster with consistent incremental optimisation bid management and ongoing testing.

  • We believe in combining human touch with effective SaaS tools and automation.
  • We create strategies based on your business goals combined with who your customers are and how they purchase.
  • Our bid management success is because of our execution – with consistent incremental optimisation changes.

What's Included

  • Personalised strategy which has been created based on your goals, target audience, market & industry.
  • A custom competitor and market analysis.
  • Event tracking setup and review.
  • All ad copy and campaign implementation.
  • Ongoing campaign management and estimated forecasts for established campaigns.
  • Quarterly industry insights reports which are often left to larger accounts – the insights from these reports highlights opportunities and changes in search demand.
  • Receive clear weekly and monthly reports which are personalised to you with live dashboards (data is pulled directly from the platforms).
  • Direct communication – Shared access to your project management dashboard and speak directly with your paid social strategist.

Social Media Advertising

Drive leads and sales by being where your customers are through a targeted social media strategy.

  • Identify and reach new customers.
  • Increase your LTV (lifetime value) of your current customers.
  • Track and measure your performance.
  • Can be used as a full funnel marketing strategy or integrated with other channels.

Our Approach

Scale your campaign faster with consistent incremental optimisation bid management and ongoing testing.

  • We believe in combining human touch with effective SaaS tools and automation.
  • We create strategies based on your business goals combined with who your customers are and how they purchase.
  • Our bid management success is because of our execution – with consistent incremental optimisation changes.

What's Included

  • Personalised strategy which has been created based on your goals, target audience, market & industry.
  • A custom competitor and market analysis.
  • Event tracking setup and review.
  • All ad copy and campaign implementation.
  • Ongoing campaign management and estimated forecasts for established campaigns.
  • Quarterly industry insights reports which are often left to larger accounts – the insights from these reports highlights opportunities and changes in search demand.
  • Receive clear weekly and monthly reports which are personalised to you with live dashboards (data is pulled directly from the platforms).
  • Direct communication – Shared access to your project management dashboard and speak directly with your paid social strategist.
Why DNA?
Stay ahead of the competition with quarterly competitor and market intelligence insights.
Get more from your data – each month we dive deep into our insights providing recommendations & reasoning behind our performance & what’s next.
Be set up for success with an adaptive custom growth strategy.
Speak to the person doing the work & setting the strategy on your accounts – don’t get lost in translation.
Enjoy flexibility with month to month payments – no long term contracts here.
See all your campaign performance at any time with live dashboards.

Clear project timelines and status updates – we share your project management dashboard with you directly.

Why DNA?

Stay ahead of the competition with quarterly competitor and market intelligence insights.
Get more from your data – each month we dive deep into our insights providing recommendations & reasoning behind our performance & what’s next.
Be set up for success with an adaptive custom growth strategy.
Speak to the person doing the work & setting the strategy on your accounts – don’t get lost in translation.
Enjoy flexibility with month to month payments – no long term contracts here.
See all your campaign performance at any time with live dashboards.
Clear project timelines and status updates – we share your project management dashboard with you directly (we use Monday.com for it’s great UX functionality).

FAQs

Most frequent questions and answers
Paid Social media refers to advertising banners, videos and images that appear in social media platforms like Facebook, Instagram, LinkedIn, TikTok or Snapchat. The key differentiator from Paid Search is that these ads are not served in response to specific search queries but rather based on profiles of information that social media platforms have collected on their user base, as such this type of advertising can be used to identify and reach new audiences, along with reengaging past customers, website engagers or CRM list.
The chosen choice of social media platforms for businesses is based on who your customers are and the type of content you create to engage, educate and sell to your audience.

FAQs

Most frequent questions and answers
Paid Social media refers to advertising banners, videos and images that appear in social media platforms like Facebook, Instagram, LinkedIn, TikTok or Snapchat. The key differentiator from Paid Search is that these ads are not served in response to specific search queries but rather based on profiles of information that social media platforms have collected on their user base, as such this type of advertising can be used to identify and reach new audiences, along with reengaging past customers, website engagers or CRM list.
The chosen choice of social media platforms for businesses is based on who your customers are and the type of content you create to engage, educate and sell to your audience.

Is DNA the right fit for you?

Ask us a question

Is DNA the right fit for you?

Ask us a question

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