Paid Search (PPC) Marketing Management - Digital Nation Agency

Paid Search

Our search campaigns adapt with the platforms, focused on customer intent and advertising budgets. We’ve specialised with growth accounts from smaller budget levels upwards (from under $5K to over $50K per month) – to maximise the return on investment for businesses.

Paid Search

Paid Search

Our search campaigns adapt with the platforms, focused on customer intent and advertising budgets. We’ve specialised with growth accounts from smaller budget levels upwards (from under $5K to over $50K per month) – to maximise the return on investment for businesses.

Google Ads & Bing Management

Reach people where they are online – as they’re searching for products and services like yours with paid search through Google Ads or Bing.

  • Hyper targeted ads to reach customers you’re looking for (and who are looking for your products/ services).
  • The ultimate control over your costs – change with the market or your needs.
  • Never be left in the dark with measurable results.

Our Approach

Adapt faster with a clear understanding of your performance, the market & your next paid search campaign milestone.

  • We combine human touch, SaaS tools and automation to deliver optimal results.
  • Our campaigns are built off customer intent – this is aligned with how both Google and Bing’s algorithms produce search results.
  • Consistent incremental optimisation changes across our search campaigns is our secret to success – this is because the algorithms across the platforms are guided in comparison to sharp aggressive changes (i.e. waiting every two weeks or once a month).

Google Ads & Bing Management

Reach people where they are online – as they’re searching for products and services like yours with paid search through Google Ads or Bing.

  • Hyper targeted ads to reach customers you’re looking for (and who are looking for your products/ services).
  • The ultimate control over your costs – change with the market or your needs.
  • Never be left in the dark with measurable results.

Our Approach

Adapt faster with a clear understanding of your performance, the market & your next paid search campaign milestone.

  • We combine human touch, SaaS tools and automation to deliver optimal results.
  • Our campaigns are built off customer intent – this is aligned with how both Google and Bing’s algorithms produce search results.
  • Consistent incremental optimisation changes across our search campaigns is our secret to success – this is because the algorithms across the platforms are guided in comparison to sharp aggressive changes (i.e. waiting every two weeks or once a month).
Why DNA?
Stay ahead of the competition with quarterly competitor and market intelligence insights.
Get more from your data – each month we dive deep into our insights providing recommendations & reasoning behind our performance & what’s next.
Be set up for success with an adaptive custom growth strategy.
Speak to the person doing the work & setting the strategy on your accounts – don’t get lost in translation.
Enjoy flexibility with month to month payments – no long term contracts here.
See all your campaign performance at any time with live dashboards.

Clear project timelines and status updates – we share your project management dashboard with you directly.

Why DNA?

Stay ahead of the competition with quarterly competitor and market intelligence insights.
Get more from your data – each month we dive deep into our insights providing recommendations & reasoning behind our performance & what’s next.
Be set up for success with an adaptive custom growth strategy.
Speak to the person doing the work & setting the strategy on your accounts – don’t get lost in translation.
Enjoy flexibility with month to month payments – no long term contracts here.
See all your campaign performance at any time with live dashboards.
Clear project timelines and status updates – we share your project management dashboard with you directly (we use Monday.com for it’s great UX functionality).

FAQs

Most frequent questions and answers
Paid Search refers to paid digital ads, which are displayed in a text format and are shown to people on search engines like Google in response to search queries they’ve entered into the search engine.

Typically these ad types are featured either above or below the organic (unpaid) results in the search engine results pages and are often referred to as PPC or pay-per-click advertising.
There are a lot of variables which can impact your PPC campaign working (generating a return). From day 1 of a campaign being active you’re able to generate conversions but typically takes on average 3 months to mature a campaign past the learning phase, where the algorithm is being trained on what our customers look like and what online behaviours they exhibit.

FAQs

Most frequent questions and answers
Paid Search refers to paid digital ads, which are displayed in a text format and are shown to people on search engines like Google in response to search queries they’ve entered into the search engine.

Typically these ad types are featured either above or below the organic (unpaid) results in the search engine results pages and are often referred to as PPC or pay-per-click advertising.
There are a lot of variables which can impact your PPC campaign working (generating a return). From day 1 of a campaign being active you’re able to generate conversions but typically takes on average 3 months to mature a campaign past the learning phase, where the algorithm is being trained on what our customers look like and what online behaviours they exhibit.

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